Persons at ŠAUni

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Ing. Zuzana Hejhalová
Identification number: 1025
University e-mail: zuzana.hejhalova [at] savs.cz
 
Lecturer - Department of Marketing and Management (ŠAVŠ)
Studijní referentka - Study Affairs Department (AU ŠAVŠ)

Contacts     Graduate     Lesson     Final thesis     Curriculum vitae     Supervised theses     
Basic information

Basic information about a final thesis

Type of thesis: Bachelor thesis
Thesis title:Marketing communication of company Vojenské lesy a statky ČR, s. p., divize Mimoň
Written by (author): Ing. Lenka Zvolánková
Department: Department of Marketing and Management (ŠAVŠ)
Thesis supervisor: Ing. Zuzana Hejhalová
Opponent:Ing. Eva Mocková
Final thesis progress:Final thesis was successfully defended.


Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:Czech

Czech        English

Title of the thesis:Marketing communication of company Vojenské lesy a statky ČR, s. p., divize Mimoň
Summary:The aim of the bachelor thesis is to analyse and proposal an effective proces of current marketing communication Vojenské lesy a statky ČR, s. p., divize Mimoň. The theoretical part of the bachelor thesis concentrates on marketing communication, its definition, use of tools and the relation to the overall marketing and corporate identity and image. The practical part deals with the company Vojenské lesy a statky ČR, s. p., divize Mimoň describes the history, the management structure and goals the business. The practical part also analyses current marketing communication and focuses on a specific marketing campaign of the company. The evaluation of the analysis is used to specify the effectiveness of marketing communication and marketing campaigns and to introduce the basis for a proposal to make corporate marketing communication more effective.
Key words:Marketing comunication, Vojenské lesy a statky ČR, s. p., divize Mimoň, Analysis, Lesnický den v Ralsku

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