Persons at ŠAUni

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Ing. Zuzana Hejhalová
Identification number: 1025
University e-mail: zuzana.hejhalova [at]
Studijní referentka - Study Affairs Department (AU ŠAVŠ)

Final thesis
Curriculum vitae     
Supervised theses
Basic information

Basic information about a final thesis

Type of thesis:
Bachelor thesis
Thesis title:
Event marketing
Written by (author):
Thesis supervisor: Ing. Zuzana Hejhalová
MUDr. Jana Mádlová, MBA
Final thesis progress:Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:

Czech        English

Title of the thesis:
Event marketing
The aim of this thesis is to explain the term event marketing and analyse planning, preparation and organization of corporate meeting by marketing agency Medworld. In the theoretical part were summarized basic information about marketing communication and was clarified context of event marketing and others communication mix tools. The practical part represents analysis and application of theoretical findings . On the concrete example of corporate meeting is showed, how the planning according 5 W strategy works. The conclusion summarizes an evaluation and suggests possible recommendations and improvements.
Key words:CEE region meeting, event, event marketing, communication mix, marketing communication, marketing agency, planning, 5W strategy, customer

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Final thesis