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|Language of final thesis:||Czech|
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|Title of the thesis:||Event marketing|
|Summary:||The aim of this thesis is to explain the term event marketing and analyse planning, preparation and organization of corporate meeting by marketing agency Medworld. In the theoretical part were summarized basic information about marketing communication and was clarified context of event marketing and others communication mix tools. The practical part represents analysis and application of theoretical findings . On the concrete example of corporate meeting is showed, how the planning according 5 W strategy works. The conclusion summarizes an evaluation and suggests possible recommendations and improvements.|
|Key words:||CEE region meeting, event, event marketing, communication mix, marketing communication, marketing agency, planning, 5W strategy, customer|
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