Persons at ŠAUni
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|Final thesis||Curriculum vitae|
Basic information about a final thesis
Type of thesis:
|Written by (author):|
|Thesis supervisor:||Ing. Zuzana Hejhalová|
|MUDr. Jana Mádlová, MBA|
|Final thesis progress:||Final thesis was successfully defended.|
Additional informationAdditional information about the final thesis follows. Click on the language link to display the information in the desired language.
Language of final thesis:
|Title of the thesis:|
The aim of this thesis is to explain the term event marketing and analyse planning, preparation and organization of corporate meeting by marketing agency Medworld. In the theoretical part were summarized basic information about marketing communication and was clarified context of event marketing and others communication mix tools. The practical part represents analysis and application of theoretical findings . On the concrete example of corporate meeting is showed, how the planning according 5 W strategy works. The conclusion summarizes an evaluation and suggests possible recommendations and improvements.
|Key words:||CEE region meeting, event, event marketing, communication mix, marketing communication, marketing agency, planning, 5W strategy, customer|
To display the final thesis assignment form click on the Display the final thesis assignment form icon. The following icons - Final thesis, Thesis appendices, Supervisor's review, Opponent's review - relate to the final thesis and can be downloaded. They could be displayed on condition they have been inserted and are available publicly.