Persons at ŠAUni

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Ing. Zuzana Hejhalová
Identification number: 1025
 
Lecturer - Department of Marketing and Management (ŠAVŠ)

     Graduate          Curriculum vitae     
Supervised theses
     
Basic information

Basic information about a final thesis

Type of thesis:
Bachelor thesis
Thesis title:
Guerilla Marketing as an Untraditional Form of Marketing
Written by (author):
Department:
Thesis supervisor: Ing. Zuzana Hejhalová
Opponent:
Final thesis progress:
Final thesis was successfully defended.


Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:Czech

Czech        English

Title of the thesis:
Guerilla Marketing as an Untraditional Form of Marketing
Summary:
The aim of this bachelor work is to present modern trends in marketing communication with focus on selected trend, so-called Guerrilla Marketing. Theoretical part is dedicated to marketing communication and its main objectives, to integrated marketing communication and newly established contemporary trends in marketing communication together with guerrilla marketing. The practical part is devoted to methods of guerrilla communication with consumers. Each of these methods is presented on implemented marketing campaigns. Furthermore the theoretical part is focused not only on the best but also the worst guerrilla campaigns both abroad and in the Czech Republic.
Key words:Marketing, Guerilla marketing, Marketing communication, effectiveness, consumer

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