Persons at ŠAUni

This page displays all publicly accessible information about the desired person. Some information about the person's occupation and offices may be hidden.

Ing. Zuzana Hejhalová
Identification number: 1025
Lecturer - Department of Marketing and Management (ŠAVŠ)

     Graduate          Curriculum vitae     
Supervised theses
Basic information

Basic information about a final thesis

Type of thesis:
Bachelor thesis
Thesis title:
Guerilla Marketing as an Untraditional Form of Marketing
Written by (author):
Thesis supervisor: Ing. Zuzana Hejhalová
Final thesis progress:
Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:Czech

Czech        English

Title of the thesis:
Guerilla Marketing as an Untraditional Form of Marketing
The aim of this bachelor work is to present modern trends in marketing communication with focus on selected trend, so-called Guerrilla Marketing. Theoretical part is dedicated to marketing communication and its main objectives, to integrated marketing communication and newly established contemporary trends in marketing communication together with guerrilla marketing. The practical part is devoted to methods of guerrilla communication with consumers. Each of these methods is presented on implemented marketing campaigns. Furthermore the theoretical part is focused not only on the best but also the worst guerrilla campaigns both abroad and in the Czech Republic.
Key words:Marketing, Guerilla marketing, Marketing communication, effectiveness, consumer

Display and download files

To display the final thesis assignment form click on the Display the final thesis assignment form icon. The following icons - Final thesis, Thesis appendices, Supervisor's review, Opponent's review - relate to the final thesis and can be downloaded. They could be displayed on condition they have been inserted and are available publicly.