Persons at ŠAUni

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Ing. Zuzana Hejhalová
Identification number: 1025
Lecturer - Department of Marketing and Management (ŠAVŠ)

Final thesis     Curriculum vitae
Supervised theses
Basic information

Basic information about a final thesis

Type of thesis: Bachelor thesis
Thesis title:Škoda Auto a.s. on markets of former Jugoslavia
Written by (author):
Thesis supervisor: Ing. Zuzana Hejhalová
Opponent:JUDr. Ladislav Jirouš
Final thesis progress:
Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:Czech

Czech        English

Title of the thesis:
Škoda Auto a.s. on markets of former Jugoslavia
This bachelor thesis is compound by theoretic part and practical part. Škoda Auto company, the information about international business and basic facts about chosen states (Croatia, Bosnia and Herzegovina, Serbia, Montenegro and Macedonia) are described in the theoretic part. There are described economic values and indexes of car sales in those areas. In the practical there are described a ways how Škoda Auto Company penetrates those markets as well as an effectiveness of the market. There are mentioned strategies and future plans of Škoda Auto Company in those Balkan states.
Key words:
Market, dealer, sale, Škoda Auto a.s., Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Macedonia

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