Persons at ŠAUni

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Ing. Zuzana Hejhalová
Identification number: 1025
University e-mail: zuzana.hejhalova [at]
Lecturer - Department of Marketing and Management (ŠAVŠ)
Studijní referentka - Study Affairs Department (AU ŠAVŠ)

Contacts          Final thesis     
Supervised theses     
Basic information

Basic information about a final thesis

Type of thesis: Bachelor thesis
Thesis title:
Analysis and Assessment of a Multi-make Car Seller Marketing Strategy
Written by (author):
Department: Institute of Management and Marketing (ŠAVŠ)
Thesis supervisor:
Ing. Zuzana Hejhalová
Final thesis progress:
Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:

Czech        English

Title of the thesis:
Analysis and Assessment of a Multi-make Car Seller Marketing Strategy
The topic of this bachelor`s thesis is an analysis and assessment of the marketing strategy of a multibrand car dealer. The aim of this thesis is to determine practical marketing activities in case of multibrand car dealer. In particular the thesis provides comparison of individual types of marketing activities, further mentions differences in marketing of individual brands. Finally, it discovers potential weaknesses and suggests possible improvements. In the conclusion, the thesis outlines potential future marketing activities of a multibrand car dealer.
Key words:
activity assessment, multi-make car seller, marketing

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Display the assignment formFinal thesisSupervisor's review