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|Language of final thesis:||Czech|
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|Title of the thesis:||Analysis and Assessment of a Multi-make Car Seller Marketing Strategy|
|Summary:||The topic of this bachelor`s thesis is an analysis and assessment of the marketing strategy of a multibrand car dealer. The aim of this thesis is to determine practical marketing activities in case of multibrand car dealer. In particular the thesis provides comparison of individual types of marketing activities, further mentions differences in marketing of individual brands. Finally, it discovers potential weaknesses and suggests possible improvements. In the conclusion, the thesis outlines potential future marketing activities of a multibrand car dealer.|
|Key words:||activity assessment, multi-make car seller, marketing|
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