Persons at ŠAUni

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Ing. Zuzana Hejhalová
Identification number: 1025
University e-mail: zuzana.hejhalova [at]
Lecturer - Department of Marketing and Management (ŠAVŠ)

Final thesis     
Supervised theses
Basic information

Basic information about a final thesis

Type of thesis:
Bachelor thesis
Thesis title:
The importance of customer service department for the company activities
Written by (author):
Thesis supervisor: Ing. Zuzana Hejhalová
Mgr. Daniela Vlasáková
Final thesis progress:
Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:

Czech        English

Title of the thesis:
The importance of customer service department for the company activities
This thesis describes activities of the customer service department. The first chapter describes how customers have value for company. In the secon chapter is mentioned how the customer service department implements the consumer market analysis. And without this analysis company can not focus on the target market. Further the thesis states in the third chapter, which ways of marketing communication are used in communication from the side of customer service department. The pracical part describes the overall activities of the customer service department in the loaylty program, which belongs between the main ways how to keep a faithful and loaylty customer. At the end, it should be noted that the activities of customer service department is important for the company. Investmenst which company embed to the customers have got a good return in the form of profits. Satisfied and loyal customers always returns to the company.
Key words:Customer value for the company, Analysis of the consumer market, Marketing communication with customers, Customer care

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