Persons at ŠAUni

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doc. Ing. Pavel Štrach, Ph.D. et Ph.D.
Identification number: 204
University e-mail: pavel.strach [at] savs.cz
 
Lecturer - Department of Marketing and Management (ŠAVŠ)
Head of department - Department of Marketing and Management (ŠAVŠ)
Head of department - MBA program (ŠAVŠ)
MBA Program Director - ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.

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The selected person is an author of the following publications.

Ord.PublicationsType of resultYearDetails
1.On marketing stickiness: How to motivate your customers want more
Štrach, Pavel
On marketing stickiness: How to motivate your customers want more. Marketing Science & Inspirations. 2017. v. 12, no. 1, p. 51--52. ISSN 1338-7944.
article in a professional periodical2017Details
2.Reaching to the Top: How Universities may race to the Bottom
Štrach, Pavel
Reaching to the Top: How Universities may race to the Bottom. Marketing Science & Inspirations. 2017. v. 12, no. 4, p. 57--58. ISSN 1338-7944.
article in a professional periodical2017Details
3.Too much is never enough: Is there a tipping point in marketing communications?
Štrach, Pavel
Too much is never enough: Is there a tipping point in marketing communications?. Marketing Science & Inspirations. 2017. v. 12, no. 2, p. 54--55. ISSN 1338-7944.
article in a professional periodical2017Details
4.Too much is never enough: The 2017 case of roadside billboards in the Czech Republic
Štrach, Pavel
Too much is never enough: The 2017 case of roadside billboards in the Czech Republic. Marketing Science and Inspirations. 2017. v. 12, no. 3, p. 55--56. ISSN 1338-7944.
article in a professional periodical2017Details
5.UTILIZATION OF EYE-TRACKING RESEARCH APPROACH IN MARKETING: CURRENT ISSUES AND FUTURE AGENDAS
Štrach, Pavel
UTILIZATION OF EYE-TRACKING RESEARCH APPROACH IN MARKETING: CURRENT ISSUES AND FUTURE AGENDAS. In MARKETING IDENTITY Online rules . Slovakia: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017, p. 216--222. ISBN 978-80-8105-917-9. URL: https://fmk.sk/download/konferencie/online-rules-I.pdf
article in proceedings2017Details

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