Persons at ŠAUni

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doc. Ing. Pavel Štrach, Ph.D. et Ph.D.
Identification number: 204
University e-mail: pavel.strach [at] savs.cz
 
Lecturer - Department of Marketing and Management (ŠAVŠ)
Head of department - Department of Marketing and Management (ŠAVŠ)
Head of department - MBA program (ŠAVŠ)
MBA Program Director - ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.

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The selected person is an author of the following publications.

Ord.PublicationsType of resultYearDetails
1.On marketing stickiness: How to motivate your customers want more
Štrach, Pavel
On marketing stickiness: How to motivate your customers want more. Marketing Science & Inspirations. 2017. v. 12, no. 1, p. 51--52. ISSN 1338-7944.
article in a professional periodical2017Details
2.Too much is never enough: Is there a tipping point in marketing communications?
Štrach, Pavel
Too much is never enough: Is there a tipping point in marketing communications?. Marketing Science & Inspirations. 2017. v. 12, no. 2, p. 54--55. ISSN 1338-7944.
article in a professional periodical2017Details

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