Persons at ŠAUni

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Ing. Zuzana Hejhalová
Identification number: 1025
University e-mail: zuzana.hejhalova [at] savs.cz
 
Lecturer - Department of Marketing and Management (ŠAVŠ)
Studijní referentka - Study Affairs Department (AU ŠAVŠ)

Contacts     Graduate     Lesson     Final thesis     Curriculum vitae     Supervised theses     
Basic information

Basic information about a final thesis

Type of thesis: Bachelor thesis
Thesis title:Sales specifics of Škoda cars on Irish market
Written by (author): Bc. Tomáš Raizer
Department: Department of Marketing and Management (ŠAVŠ)
Thesis supervisor: Ing. Zuzana Hejhalová
Opponent:Ing. Pavel Srovnal
Final thesis progress:Final thesis was successfully defended.


Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:Czech

Czech        English

Title of the thesis:Specifika prodeje vozů ŠKODA na irském trhu
Summary:Tato bakalářská práce si klade za cíl analyzovat ekonomickou situaci Irska, specifika irského automobilového trhu a jeho vývoj v období krize i mimo ni. Důraz byl kladen na postavení značky Škoda Auto na irském trhu. Na základě prodejních a ekonomických dat je v závěru práce stanovena předpověď budoucího vývoje trhu.
Key words:Irsko, Škoda Ireland, šrotovné, specifika irského trhu, marketingový výzkum

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Display the assignment formFinal thesisSupervisor's reviewOpponent's review