Course syllabus RS - Consumer choice, experiments and reality (ŠAVŠ - Sklad předmětů)
|Course title:||Consumer choice, experiments and reality|
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|Prerequisites for registration:|
|Time allowance:||full-time, 0/2 (hours of lectures per week / hours of seminars per week)|
part-time, 0/8 (lectures per period / seminars per period)
Type of study:
Form of teaching:
|Mode of completion and credits:||Classified fulfillment of requirements (3 credits)|
The course is an introduction to experimental economics, its methods, and main fields of research. Objective of the course is to teach students to use experimental methods for answering selected questions of customers decision making. Emphasis will be put on the practical understanding of experimental methodology, its implementation in reality and in laboratory and on the discussion of the achieved results. The course is interdisciplinary, the relevant knowledges of behavioral sciences (psychology, cognitive science, and biology) will be presented to the students. Students are expected to have a basic knowledge of statistics.
|Course methods:||Course is based on the experimental economics lectures and on:
- activity of students in the experiments,
- discussion of required readings (i. e. preparation and presentation of a short review paper to basic field studies),
- collaborative work on the design, implementation and evaluation of a simple experiment (term paper),
- presentation of the results within the course conference,
- peer-review to term papers of others.
|Learning outcomes and competences:|
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|Teaching methods and workload (hours of workload):|
Students will be rated on the basis: the activity at the experiments on lecture (i.e. scores in experimetal games), the level of discussion of required readings (i.e. preparation and presentation of short paper to basic field studies) and the design, implementation and evaluation of the simple experiment and presentation of the results (i.e. hypothesis testing by an experiment made in team of 2 – 3 students) and an review report to others papers. The course ends with a final test.
Special conditions and details: The activity on lectures will be evaluated by points from experiments (5 %). Students will also by evaluated by required articles summaries (15 %), the preparation, implementation and presentation of results of experimental study (40 %) and writing the opponent report to other students study (10 %) and a final test (30 %).
|Support for combined/distance forms of study:|
|The learning materials are: required readings – the books and textbooks; and within the information system available: required and recommended original articles, powerpoint presentations and handouts – learning support to each topic.|
|Field of study N-EM-GPME Marketing Management in the Global Environment, full-time form, initial period SS 2014/2015, place of teaching Mladá Boleslav|
|Run in the period of:|
|Course tutor:||prof. Ing. Stanislav Šaroch, Ph.D. (supervisor)|
Last modification made by Mgr. Luděk Švejdar on 05/23/2019.