Course syllabus MNO - Retail Management (ŠAVŠ - Sklad předmětů)

     Czech          English          

Course title:
Retail Management
Semester:
-- item not defined --
Course supervisor:
Ing. Eva Jaderná, Ph.D.
Supervising department: Department of Marketing and Management (ŠAVŠ)
Prerequisites for registration:
Time allowance:
full-time, 2/1 (hours of lectures per week / hours of seminars per week)
part-time, 0/12 (lectures per period / seminars per period)
Type of study:
usual
Form of teaching:
lecture, seminar
Mode of completion and credits:
Exam (4 credits)
Course objective:
The aim of the course is to introduce students to the area of retailing with a particular focus on the linkages between various sales intermediaries. Students gain knowledge of new trends in retail marketing and get to know retailing environment and need for understanding of customers and employees.
 
Course methods:
Lectures, seminars, interactive tasks including role playing, case studies and mystery shopping. Seminar work with follow-up presentation.
 
Course content:
1.
Retailing Environment (allowance 2/1)
2.
Ethics in Retail, Fair Trade, CSR (allowance 2/1)
3.Retail Formats. Classification of Retailers. (allowance 2/1)
4.
Retail marketing (allowance 2/1)
 
a.
Customer buying behaviour
b.
Private labels
c.
Marketing Mix

5.
Retail Marketing (allowance 2/1)
 
a.
Retail Pricing
b.
Promotion
c.Merchandising

6.Store Retail (allowance 2/1)
 
a.
Location Strategy
b.Store management

7.
Nonstore Retail (allowance 2/1)
 
a.
E-commerce
b.
Virtual Store

8.
Merchandising. Shopper Marketing (allowance 2/1)
9.
CRM. Patronage Loyalty. (allowance 2/1)
10.
HR management in Retailing (allowance 2/1)
11.
Mall management. New IT technologies in Retailing. (allowance 2/1)
12.
Retail Logistics (allowance 2/1)
 
Learning outcomes and competences:
After completing the course, student:
 
-
Will clarify significance of retail in supply chain
-
Will discuss problems in retail and ethical behaviour of retailers
-Will explain basics of shopper marketing, retail merchandising and category management
-
Will point out elements of atmospherics and evaluation of human resources in retail

Teaching methods and workload (hours of workload):
Type of teaching method
Daily attendance
Combined form
Direct teaching
     Attendance of lectures
24 h
0 h
     Attendance of courses/seminars/tutorials
12 h
12 h
Self-study
     Course reading and ongoing preparation12 h14 h
     Composing of individual (seminar) work20 h44 h
     Composing of presentation
14 h
14 h
     Preparation for final test30 h28 h
Total112 h112 h
 
Assessment methods:
Requirement type
Daily attendance
Combined form
Active lecture/seminar/workshop/tutorial participation
20 %
6 %
Term paper
20 %40 %
Presentation10 %
4 %
Final test
50 %
50 %
Total
100 %
100 %
 
Course completion:
In-class assessment – exam test 50 %, presentation of seminar work 10 %, active participation 10 %, case study 10 %. Out of the class assessment: seminar work 30 % (literature review, own opinion of authors, best practices + comparison to literature review, conclusions, references).
Final grade is combined from class assessment and final exam.
 
Support for combined/distance forms of study:
-- item not defined --
 
Reading list:
Basic:
Language of instruction: Czech
ŠÁLKOVÁ, D. -- REGNEROVÁ, M. -- HES, A. Obchodní nauka . Praha: Česká zemědělská univerzita , 2014. 305 p. ISBN 978-80-213-2408-4.

Recommended:
KELLER, K L. -- KOTLER, P. Marketing Management, 14th edition. New Jearsey: New Jearsey : Pearson , 2012. ISBN 978-0-13-210292-6.
JOBBER, D. -- LANCASTER, G. Selling and Sales Management . USA: Pearson Education, 2012. ISBN 978-02-73762-65-2.
LAFORGE, R. -- INGRAM, T. Sales Management: Analysis and Decision Making. USA: Amazon Paperback Books, 2012. ISBN 978-07-65626-40-0.
Language of instruction: Czech
MASTY, R. Retail Management. McGraw-Hill Education, 1997. 690 p. ISBN 0-07-027031-7.
ZAMAZALOVÁ, M. Marketing obchodní firmy. 1st ed. Praha: Grada Publishing, a.s., 2009. ISBN 978-80-247-2049-4.
CIMLER, P. -- ZADRAŽILOVÁ, D. Retail Management. Praha: Management press, 2007. 305 p. ISBN 978-80-7261-167-6.
LEVY, M. -- GREWAL, D. -- WEITZ, B A. Retailing Management. 9th ed. New York: McGraw-Hill Education, 2014. ISBN 978-1-259-06066-3.
PŘIKRYLOVÁ, J. -- ŠTRACH, P. -- JADERNÁ, E. -- VELINOV, E. -- KINCL, T. Moderní marketingová komunikace. In: PŘIKRYLOVÁ, J. -- ŠTRACH, P. -- JADERNÁ, E. -- VELINOV, E. -- KINCL, T. Moderní marketingová komunikace, 2. vydání. Praha: Grada Publishing, a.s., 2019. p. 297--306. ISBN 978-80-271-0787-2.
OPRESNIK, M O. -- KOTLER, P. -- ARMSTRONG, G. Marketing : an introduction. Boston: Boston Pearson [2017] ©2017, 2017. 669 p. ISBN 978-1-292-14650-8.
LUSCH, R F. Introduction to retailing. 7th ed. Mason: South-Western/Cengage Learning, 628 p. ISBN 978-0-538-75507-8.
BÁRTA, V. -- POSTLER, M. -- PÁTÍK, L. Retail marketing. 1st ed. Praha: Management Press, 2009. ISBN 978-80-7261-207-9.
GREWALL, D. Retail marketing management: the 5 ES of retailing. Thousand Oaks: SAGE Publishing, 2018. ISBN 978-1-526-44685-5.
Language of instruction: English
Managing the family business: theory and practice. Edward Elgar Publishing, 2017. 527 p. ISBN 978-1-78347-070-9.

Study plans:
Field of study B-EM-EOE Business Administration and Sales, full-time form, initial period WS 2012/2013, place of teaching Mladá Boleslav
Field of study B-EM-EOE Business Administration and Sales, full-time form, initial period WS 2016/2017, place of teaching Mladá Boleslav
Field of study B-EM-EOE Business Administration and Sales, full-time form, initial period WS 2018/2019, place of teaching Mladá Boleslav
Track B-EMCZ-BMO Marketing and Sales Management, full-time form, initial period WS 2019/2020, place of teaching Mladá Boleslav
Track B-EMEN-MBOE Marketing and Sales Management, full-time form, initial period WS 2019/2020, place of teaching Mladá Boleslav
Track B-EMCZ-BMO Marketing and Sales Management, part-time form, initial period WS 2019/2020, place of teaching Mladá Boleslav
Track B-EMCZ-BMO Marketing and Sales Management, full-time form, initial period WS 2020/2021, place of teaching Mladá Boleslav
Track B-EMEN-MBOE Marketing and Sales Management, full-time form, initial period WS 2020/2021, place of teaching Mladá Boleslav
Track B-EMCZ-BMO Marketing and Sales Management, part-time form, initial period WS 2020/2021, place of teaching Mladá Boleslav
 
Run in the period of: WS 2020/2021, SS 2019/2020, WS 2019/2020, SS 2018/2019, WS 2018/2019, SS 2017/2018 (and older)
Course tutor:
Ing. Eva Jaderná, Ph.D. (supervisor)
Teaching language:
Czech, English
Room:
Mladá Boleslav


Last modification made by Ing. Eva Jaderná, Ph.D. on 02/21/2020.

Type of output: