Course syllabus DSM-4 - Thesis Seminar - Global Business and Marketing II (ŠAVŠ - Sklad předmětů)

     Czech          English          

Course title: Thesis Seminar - Global Business and Marketing II
Semester: -- item not defined --
Course supervisor: doc. Ing. Pavel Štrach, Ph.D. et Ph.D.
Supervising department: Department of Marketing and Management (ŠAVŠ)
Prerequisites for registration: Bachelor state examination
Time allowance: full-time, 0/3 (hours of lectures per week / hours of seminars per week)
part-time, 0/12 (lectures per period / seminars per period)
Type of study: usual
Form of teaching: seminar
Mode of completion and credits: Fulfillment of requirements (7 credits)
Course objective:
The aim of this course is to assist students in systemic development of their final thesis. The course is focused on supervision of application of research methods in the area of global business and marketing to final thesis.
 
Course methods: Students participate in non-periodic consultations with their supervisors and attend class discussion on pre-set dates. Students fullfil required tasks.
The subject is focused on application of methodological approaches to research in the area of management and marketing. Typical research aims include validity testing of current theory, alignment of theory and practice, development of new tools or approaches for practice or further development and refinement of current theories.
As a result, each thesis is developed step by step in a systemic way. Active interaction between supervisors and students is expected.
 
Course content:
1.Introductory seminar, course plan - distribution of texts for mutual feedback (peer reading) (allowance 0/2)
2.Research instrument, mutual feedback delivery (allowance 0/2)
3.Consultation of data gathering and data analysis - methods, steps, research plan, research protocol (allowance 0/2)
4.Consultation of the entire thesis (allowance 0/2)
5.Consultation of the data analysis (allowance 0/0)
6.Presentation (introduction) of the final thesis - practising for the oral defense, handling questions (allowance 0/2)
 
Learning outcomes and competences:
After completing the course, student will be able to:
 
-Will be able to conclude their thesis with relevant suggestions for theory or practice.
-Will be able to present their final thesis to relevant audiences.
-Will be able to submit their final thesis.
-Will conduct empirical research in accordance with research methods to address their research problem.

Teaching methods and workload (hours of workload):
Type of teaching methodDaily attendanceCombined form
Direct teaching
     Attendance of courses/seminars/tutorials24 h0 h
     Consultations with teacher (part-time form of study)0 h12 h
     Consultations with thesis supervisor (MT, BT)14 h14 h
Self-study
     Course reading and ongoing preparation18 h30 h
     Ongoing evaluation14 h14 h
     Searching, assesment and data processing (MT, BT)50 h50 h
     Preparation and final presentation of thesis (MT, BT)3 h3 h
     Writting of the thesis (BT, MT)73 h73 h
Total196 h196 h
 
Assessment methods:
Requirement typeDaily attendanceCombined form
Active lecture/seminar/workshop/tutorial participation30 %30 %
Term paper60 %60 %
Presentation10 %10 %
Total100 %100 %
 
Course completion:
Active participation throughout the course. Submitted and by supervisor endorsed final thesis. Active participation in providing feedback to other students (author reading). Presentation for an oral. The course will be marked "inadequate" if students fail to develop their thesis systemically and step by step.
 
Support for combined/distance forms of study:
-- item not defined --
 
Reading list:
Basic:
Language of instruction: Czech
ECO, U. Jak napsat diplomovou práci. Olomouc: Votobia, 1997. ISBN 80-7198-173-7.
ČSN ISO 690. Bibliografické citace.: Obsah, forma a struktura. Praha: Český normalizační institut, 1996. 32 p.
ČSN ISO 690-2. Informace a dokumentace. Bobliografické citace. Část 2: Elektronické dokumenty nebo jejich části. Praha: Český normalizační institut, 2000. 24 p.
TICHÁ, M. -- A KOLEKTIV. Průvodce psaním závěrečných prací (nejen pro ekonomy). 1st ed. Ostrava: Sokrates, 2013. ISBN 978-80-86572-77-2.
Language of instruction: English
ECO, U. How to Write a Thesis. Cambridge: MIT Press, 2015. 256 p. ISBN 978-0-262-52713-2.
STAEHR, K. Karsten’s advice on writing a bachelor or master thesis.  [online]. 2009. URL: http://www.ttu.ee/public/k/karsten-staehr/01_thesis_writing1.pdf.

Recommended:
Language of instruction: English
THORNHILL, A. -- LEWIS, P. -- SAUNDERS, M. Research Methods for Business Students. Harlow: Prentice Hall, 2012. 728 p. ISBN 978-0-27-375075-8.
GRONHAUG, K. -- GHAURI, P. Research Methods in Business Studies 3rd ed. UK: Pearson Education, 2005. ISBN 0-273-68156-7.

Study plans:
N-EM-GPME Marketing Management in the Global Environment, full-time form, initial academic year SS 2012/2013
N-EM-GPME Marketing Management in the Global Environment, full-time form, initial academic year SS 2013/2014
N-EM-GPME Marketing Management in the Global Environment, full-time form, initial academic year WS 2014/2015
N-EM-GPME Marketing Management in the Global Environment, full-time form, initial academic year SS 2014/2015
N-EM-GPME Marketing Management in the Global Environment, full-time form, initial academic year WS 2015/2016
N-EM-GPME Marketing Management in the Global Environment, full-time form, initial academic year SS 2015/2016
N-EM-GPME Marketing Management in the Global Environment, full-time form, initial academic year SS 2016/2017
N-EM-GPME Marketing Management in the Global Environment, full-time form, initial academic year SS 2017/2018
N-EM-GPME Marketing Management in the Global Environment, full-time form, initial academic year WS 2018/2019
N-EM-MAR Marketing Management in the Global Environment, full-time form, initial academic year WS 2018/2019
N-EM-MAR Marketing Management in the Global Environment, part-time form, initial academic year WS 2018/2019
N-EM-MAR Marketing Management in the Global Environment, full-time form, initial academic year WS 2018/2019
N-MM Business Administration - Major in International Marketing, full-time form, initial academic year WS 2019/2020
N-MME Business Administration - Major in International Marketing, full-time form, initial academic year WS 2019/2020
N-MM Business Administration - Major in International Marketing, full-time form, initial academic year WS 2019/2020
N-MM Business Administration - Major in International Marketing, part-time form, initial academic year WS 2019/2020
 
Run in the period of: WS 2019/2020, SS 2018/2019, WS 2018/2019, SS 2017/2018, WS 2017/2018, SS 2016/2017   (and older)
Course tutor: doc. Ing. Marie Hesková, CSc. (examiner, instructor)
Ing. Eva Jaderná, Ph.D. (examiner, instructor)
doc. Ing. Pavel Štrach, Ph.D. et Ph.D. (supervisor)
Teaching language: Czech, English
Room: Mladá Boleslav


Last modification made by doc. Ing. Pavel Štrach, Ph.D. et Ph.D. on 06/29/2018.

Type of output: