Course syllabus DSM-3 - Thesis Seminar - Global Business and Marketing I (ŠAVŠ - Sklad předmětů)

     Czech          English          

Course title: Thesis Seminar - Global Business and Marketing I
Semester: -- item not defined --
Course supervisor: doc. Ing. Pavel Štrach, Ph.D. et Ph.D.
Supervising department: Department of Marketing and Management (ŠAVŠ)
Prerequisites for registration: Bachelor state examination
Time allowance: full-time, 0/3 (hours of lectures per week / hours of seminars per week)
part-time, 0/12 (lectures per period / seminars per period)
Type of study: usual
Form of teaching: seminar
Mode of completion and credits: Fulfillment of requirements (5 credits)
Course objective:
The course aims at:
- understanding various approaches to writing a final thesis,
- making students familiar with formal aspects of their thesis,
- developing final thesis in the area of global business and marketing step by step,
- assisting students in gradual and systemic development of their final thesis.
 
Course methods: Method of instruction is based in part on individual non-periodic consulations with thesis supervisors and in part on regular meetings in the seminar. The seminar supports students in developing and writing their final theses. The course outlines key methodological approaches to research in the area of business and marketing, formal thesis requirements at Skoda Auto University, typical contents, and approaches to literature review (in particular). In conclusion, each thesis starts to be developed in a systemic way.
 
Course content:
1.Research methods in business, management and marketing (allowance 0/2)
2.Thesis development - typical contents (allowance 0/2)
3.Thesis development - formal requirements (allowance 0/2)
4.Presentation of thesis project (outline, structure) (allowance 0/2)
5.Consultation of initial literature review (at least 5 pages) (allowance 0/2)
6.Consultation of advanced literature review (at least 12 pages) (allowance 0/2)
7.Consultation and presentation of semi-final literature review (at least 20 pages) (allowance 0/2)
 
Learning outcomes and competences:
After completing the course, student will be able to:
 
-Will be able to present their literature review to relevant audiences.
-Will be able to structure their final thesis.
-Will know and apply suitable research methods in the area of their final thesis.
-Will regularly consult literature review of their final thesis with the instructor and with the supervisor.
-Will understand relevant research methods and approaches in business, esp. in the area of marketing.

Teaching methods and workload (hours of workload):
Type of teaching methodDaily attendanceCombined form
Direct teaching
     Attendance of courses/seminars/tutorials36 h0 h
     Consultations with teacher (part-time form of study)0 h12 h
     Consultations with thesis supervisor (MT, BT)14 h14 h
Self-study
     Course reading and ongoing preparation0 h24 h
     Composing of presentation4 h4 h
     Searching, assesment and data processing (MT, BT)10 h10 h
     Writting of the thesis (BT, MT)20 h20 h
Total84 h84 h
 
Assessment methods:
Requirement typeDaily attendanceCombined form
Active lecture/seminar/workshop/tutorial participation20 %20 %
Presentation15 %15 %
20 pages of thesis (min.)65 %65 %
Total100 %100 %
 
Course completion:
Active and regular participation. Students who fail to provide required deliverables on time cannot gain credits for the course. Required deliverables are: presentation of the thesis project, consultation of initial literature review (at least 5 cohesive pages - a chapter), consultation of advanced literature review (at least 12 cohesive pages), consultation of the semi-final literature review (at least 20 pages).
 
Support for combined/distance forms of study:
-- item not defined --
 
Reading list:
Basic:
Language of instruction: Czech
ECO, U. Jak napsat diplomovou práci. Olomouc: Votobia, 1997. ISBN 80-7198-173-7.
ČSN ISO 690. Bibliografické citace.: Obsah, forma a struktura. Praha: Český normalizační institut, 1996. 32 p.
ČSN ISO 690-2. Informace a dokumentace. Bobliografické citace. Část 2: Elektronické dokumenty nebo jejich části. Praha: Český normalizační institut, 2000. 24 p.
TICHÁ, M. -- A KOLEKTIV. Průvodce psaním závěrečných prací (nejen pro ekonomy). 1st ed. Ostrava: Sokrates, 2013. ISBN 978-80-86572-77-2.
Language of instruction: English
ECO, U. How to Write a Thesis. Cambridge: MIT Press, 2015. 256 p. ISBN 978-0-262-52713-2.
STAEHR, K. Karsten’s advice on writing a bachelor or master thesis.  [online]. 2009. URL: http://www.ttu.ee/public/k/karsten-staehr/01_thesis_writing1.pdf.

Recommended:
Language of instruction: English
THORNHILL, A. -- LEWIS, P. -- SAUNDERS, M. Research Methods for Business Students. Harlow: Prentice Hall, 2012. 728 p. ISBN 978-0-27-375075-8.
GRONHAUG, K. -- GHAURI, P. Research Methods in Business Studies 3rd ed. UK: Pearson Education, 2005. ISBN 0-273-68156-7.

Study plans:
N-EM-GPME Marketing Management in the Global Environment, full-time form, initial academic year SS 2013/2014
N-EM-GPME Marketing Management in the Global Environment, full-time form, initial academic year SS 2014/2015
N-EM-GPME Marketing Management in the Global Environment, full-time form, initial academic year WS 2015/2016
N-EM-GPME Marketing Management in the Global Environment, full-time form, initial academic year SS 2015/2016
N-EM-GPME Marketing Management in the Global Environment, full-time form, initial academic year SS 2016/2017
N-EM-GPME Marketing Management in the Global Environment, full-time form, initial academic year SS 2017/2018
N-EM-GPME Marketing Management in the Global Environment, full-time form, initial academic year WS 2018/2019
Track NMME International Marketing full-time form, initial academic year SS 2018/2019
N-MM Business Administration - Major in International Marketing, full-time form, initial academic year SS 2018/2019
Track NMM International Marketing full-time form, initial academic year SS 2018/2019
N-MME Business Administration - Major in International Marketing, full-time form, initial academic year SS 2018/2019
N-MM Business Administration - Major in International Marketing, full-time form, initial academic year SS 2018/2019
N-MM Business Administration - Major in International Marketing, part-time form, initial academic year SS 2018/2019
Track NMM International Marketing full-time form, initial academic year SS 2018/2019
Track NMM International Marketing part-time form, initial academic year SS 2018/2019
Track NMM International Marketing full-time form, initial academic year WS 2019/2020
N-MM Business Administration - Major in International Marketing, full-time form, initial academic year WS 2019/2020
Track NMME International Marketing full-time form, initial academic year WS 2019/2020
N-MME Business Administration - Major in International Marketing, full-time form, initial academic year WS 2019/2020
Track NMM International Marketing full-time form, initial academic year WS 2019/2020
N-MM Business Administration - Major in International Marketing, full-time form, initial academic year WS 2019/2020
Track NMM International Marketing part-time form, initial academic year WS 2019/2020
N-MM Business Administration - Major in International Marketing, part-time form, initial academic year WS 2019/2020
 
Run in the period of: WS 2019/2020, SS 2018/2019, WS 2018/2019, SS 2017/2018, WS 2017/2018, SS 2016/2017   (and older)
Course tutor: doc. Ing. Marie Hesková, CSc. (examiner, instructor)
Ing. Eva Jaderná, Ph.D. (examiner, instructor)
doc. Ing. Jana Přikrylová, Ph.D. (examiner, instructor)
doc. Ing. Pavel Štrach, Ph.D. et Ph.D. (supervisor)
Teaching language: Czech, English
Room: Mladá Boleslav


Last modification made by doc. Ing. Pavel Štrach, Ph.D. et Ph.D. on 06/29/2018.

Type of output: