Course syllabus KIM - Managing Creativity and Innovation (ŠAVŠ - WS 2019/2020)

     Czech          English          

Course title: Managing Creativity and Innovation
Semester: WS 2019/2020
Course supervisor:
Supervising department:
Prerequisites for registration:
Time allowance:
full-time, 0/2 (hours of lectures per week / hours of seminars per week)
part-time, 0/12 (lectures per period / seminars per period)
Type of study:
Form of teaching:
Mode of completion and credits:
Exam (3 credits)
Course objective:
The aim of the course is to make students familiar with the issues of creative and innovative management in today's turbulent world. Creative thinking is one of the core competences of a manager, especially within realities of industry 4.0, when all the activities that can be algorithmized will be taken over by automated systems. In practice, managers who manage to see more "far and behind" are the most successful.
Course methods:
Seminar-based teaching, interactive tasks, group discussions, creative exercises, coaching, training.
Course content:
1.Testing creativity of students (allowance 0/0)
Test by Petr Žák
Test by Talent Innovation
Torrance's figural test

Key terminology (allowance 0/0)
Creativity, innovation, innovative thinking, the innovation lifecycle, creativity (attitudes, the brain's own ability to generate ideas, methods and techniques)
Measurable criteria for creativity, Creativity Attributes (Dacey and Lennon, Kirst and Diekmeyer), Basic Creativity Features, Creativity Features (Dacey and Lennon)

Barriers of creativity (allowance 0/0)
Attitudinal closeness, dogmatism and rigidity; barriers to perception, barriers to culture, barriers to intellectual barriers
17 ways how to kill an idea

Building creativity (allowance 0/0)
a.Attitudes that are limiting for creativity and innovation; an analysis of innate and acquired dispositions for creative and innovative thinking; methods and techniques that help in the innovation cycle

5.External influencing factors (allowance 0/0)
Geological influences - earthquakes, active volcanoes; climate impacts - weather changes, tornadoes, cyclones, warming, floods; political influences - regime change, government change; social impacts - lifestyle changes, education, aging populations; economic influences - Thomas theorem; technological influences - twists, Tivoli effect.

Turbulent times (allowance 0/0)
a.Turbulence and Innovation - What and how the turbulence of events in the world is manifested: Everything around us is constantly changing and changing rapidly.
theory of chaos, non-linearity, quantum physics - theory of Non-linearity and chaos in social systems: Events in society, economics, lifestyle, relations between social groups are governed by chaos - postulates by Ilja Prigogin and other scientists.

7.Early warning systems (allowance 0/0)
a.Early Warning System: Chaotic by Kottlera and Caslione
What external aspects (climate, competition, price of money, technological innovation, change of legislation, globalization, etc.) Phenomenon of black swans.
Training of thinking

Rule 80/20 and synergy; growth, stagnation and decline in markets; break / reversal point (allowance 0/0)
Innovation cycle (allowance 0/0)
vague problem detection - somewhere there is a problem - methods and techniques; Collection of information - methods and techniques; Information analysis - methods and techniques; Problem definition, Definition of assignment - methods and techniques; Searching for ideas - methods and techniques; Search for solutions - methods and techniques; Implementation - methods and techniques;

10.Creativity training (allowance 0/0)
Brainstorming, brainwriting, brainscetching, superheroes; Laddering - regulation of abstraction and specification of assignments; Keyword paraphrase and change of boundaries; Associations, free and central associations; Analogy, (direct, fantastic, symbolic, personal); Synetics - training on a given subject; HIT - heuristic ideization technique; Step by step; Progressive detection; Trigger method; Nominal Group Technique; Gallery (using visualization of related aspects); Osborn method; Provocations, Pears and apples; Random stimuli; Super groups; KJ method; Dimensional analysis; GAP analysis; CATWOE analysis; Kepner & Tregoe method, AIDA; 99 questions, 5W + 1H; Analysis of opposites; Analysis of force fields; Advanced SWOT analysis; Fishbone Diagram, Fan; Rearrange values

Innovative corporate culture(s) (allowance 0/0)
a.Pro-innovative corporate culture; Talent capture system; Idea capture system; Talent training; Realization of ideas; Liquid nets; The closest possible - a continuum with regard to the level of technology; Creative class.

Managing innovations in corporate world (allowance 0/0)
a.Innovation steps: changing one parameter of an existing concept; changing many parameters of the current concept; changing the concept; Project management of innovations; Assemble appropriate innovation teams and their training; Time frame for innovation; Boston Innovation Matrix - Innovation Scheduling Errors; Innovation budgeting; Motivating and rewarding innovators;

Learning outcomes and competences:
After completing the course, student:
Will assess employee suggestions in terms of innovativeness.
Will create and evaluate planning scenarios.
Will create business environment which stimulate creativity and innovation.
Will determine important components of a system for its further development and utilize mutual synergies
Will generate ideas for innovations, esp. first and second tier innovations.

Teaching methods and workload (hours of workload):
Type of teaching methodDaily attendanceCombined form
Direct teaching
     Attendance of courses/seminars/tutorials
24 h
0 h
     Consultations with teacher (part-time form of study)
0 h
8 h
     Course reading and ongoing preparation
10 h
24 h
     Composing of individual (seminar) work
20 h
42 h
     Composing of presentation20 h
0 h
     Preparation for final test
10 h
10 h
84 h
84 h
Assessment methods:
Requirement type
Daily attendanceCombined form
Active lecture/seminar/workshop/tutorial participation
20 %
20 %
Term paper
20 %
50 %
Presentation30 %0 %
Final test
30 %
30 %
Total100 %100 %
Course completion:
Student assessment is based on four components. The final mark is given by the sum of points from of individual activities:
1. Initiative in seminars, maximum 24 points
2. Creative task resolution, max. 26 points
3. Seminar work, max. 20 points
4. Final test, maximum 30 points
Support for combined/distance forms of study:
Hand-outs and other materials available in the Document server and distributed at seminars.
Reading list:
Language of instruction: Czech
FRANKOVÁ, E. Kreativita a inovace v organizaci. 1st ed. Praha: GRADA, 2011. ISBN 978-80-247-3317-3.
DACEY, J S. -- LENNON, K H. Kreativita. Praha: GRADA, 2000. 252 p.

Language of instruction: Czech
ŽÁK, P. Kreativita a její rozvoj +CD. 1st ed. Brno: Computer Press, 2004. ISBN 80-251-0457-5.
JAROMÍR, V. Management Inovací. Praha: Management Press, 2016. 288 p. ISBN 978-80-7261-423-3.
ADAIR, J. Efektivní inovace. 1st ed. Praha: Alfa Publishing, 2004. ISBN 80-86851-04-4.
ADAIR, J. Umění kreativního myšlení. Brno: Computer press, 2011. 136 p. ISBN 978-80-251-3004-9.

Study plans:
Field of study N-EM-MAR Marketing Management in the Global Environment, part-time form, initial period SS 2017/2018, place of teaching Mladá Boleslav
Field of study N-EM-MAR Marketing Management in the Global Environment, part-time form, initial period WS 2018/2019, place of teaching Mladá Boleslav
Field of study N-EM-MAR Marketing Management in the Global Environment, full-time form, initial period WS 2018/2019, place of teaching Praha
Run in the period of: WS 2020/2021, SS 2019/2020, SS 2018/2019, WS 2018/2019, SS 2017/2018, WS 2017/2018 (and older)
Course tutor: PhDr. Karel Červený, MBA, MSc. (examiner, instructor, lecturer)
Ing. Jana Pechová, Ph.D. (examiner, instructor, supervisor)
Teaching language: Czech
Mladá Boleslav, Praha

Last modification made by Mgr. Luděk Švejdar on 03/21/2019.

Type of output: