Course syllabus STMR - Strategic Marketing Management (ŠAVŠ - WS 2019/2020)
|Course title:||Strategic Marketing Management|
|Course supervisor:||Ing. Martina Beránek, Ph.D.|
|Supervising department:||Department of Marketing and Management (ŠAVŠ)|
|Prerequisites for registration:||Bachelor state examination|
|Time allowance:||full-time, 2/2 (hours of lectures per week / hours of seminars per week)|
part-time, 0/16 (lectures per period / seminars per period)
|Type of study:||usual|
|Form of teaching:||lecture, seminar|
|Mode of completion and credits:||Exam (6 credits)|
|The aim of the course is to acquaint students with setting marketing objectives and formulating strategies. The students will learn the principles of strategic marketing planning, identification of company market opportunities, target markets selection and they also will be able to solve the problems related to strategic and tactical issues of the marketing mix.|
|Course methods:||Full-time students: Concentrated lectures in the beginning of semester and simulation of marketing strategy in automotive industry using StratSim afterwards.
Part-time students: Self study before the beginning of simulation. Simulation of marketing strategy in automotive industry using StratSim.
|Learning outcomes and competences:|
|Teaching methods and workload (hours of workload):|
|Students are supposed to:|
- pass the entry test for StratSim (quiz based on manual), max.10 points, min.7 points
- fully participate in simulation as precondition for course grade, 6 points,
- participation in Beyond Horizons: Technology and Business World in 21st Century Conference 2019, 10 points
- draft Strategic Outlook, max. 10 points, min. 5 points
- present Final Report (strategies used in their company when simulation is finished), max. 20 points, min. 10 points
- pass the final test, max. 44 points, min. 24 points
Bonus points will be added to the result of the final test according to the position reached in the simulation.
Winning team - 15 points
2nd team - 8 points
3rd team - 6 points
4th team - 4 points
5th team - 2 points
100 - 90 excellent (výborně)
89 - 75 very good (velmi dobře)
74 - 60 good (dobře)
less than 60 failed (nevyhověl/a)
|Support for combined/distance forms of study:|
|The simulation is the same as for full-time study. Pre-simulation preparation is for part-time study very important. See the document server in the AIS for all necessary materials and instructions (Part-time study guide, modul guides, supplementary materials etc.).
Evaluation is the same as for full-time study.
|N-EMCZ Economics and Management, part-time form, initial academic year SS 2018/2019|
N-EMCZ Economics and Management, full-time form, initial academic year SS 2018/2019
N-EMEN Economics and Management, full-time form, initial academic year SS 2018/2019
N-EMCZ Economics and Management, part-time form, initial academic year WS 2019/2020
N-EMCZ Economics and Management, full-time form, initial academic year WS 2019/2020
N-EMEN Economics and Management, full-time form, initial academic year WS 2019/2020
|Run in the period of:||SS 2018/2019, WS 2018/2019, SS 2017/2018, WS 2017/2018, SS 2016/2017, WS 2016/2017 (and older)|
|Course tutor:||Ing. Martina Beránek, Ph.D. (examiner, instructor, lecturer, supervisor)|
|Teaching language:||Czech, English|
|Room:||Mladá Boleslav, Praha|
Last modification made by Ing. Lucie Bydžovská on 09/02/2019.