Sylabus předmětu DBC - Doing Business in China (ŠAVŠ - Sklad předmětů)

     Čeština          Angličtina          

Course title:
Doing Business in China
Semester: -- item not defined --
Course supervisor: Mgr. Lenka Stejskalová, MBA
Supervising department:
Prerequisites for registration:
Time allowance:
full-time, 0/2 (hours of lectures per week / hours of seminars per week)
Type of study: usual
Form of teaching:
Mode of completion and credits:
Classified fulfillment of requirements (2 credits)
Course objective:
This course has the objective to provide to its participants a thorough understanding on peculiarities of doing business in China. The main focus of the course will be to equip students with practical skills needed in mastering doing business in the middle kingdom while providing an integrated business perspective on the Chinese historical, philosophical and economical development.
Course methods:
The course will comprise of theoretical sessions, case studies and exercises. The theoretical sessions will provide concepts and insights that are important in developing general understanding on the background of subject matter of the classes. Main focus of the course, however, will be put on the practical aspects of doing business in China. These practical aspects of doing business in China will be mainly taught by the employment of cases studies and in-class exercises.
Course content:
Chinese history and philosophy in brief (allowance 0/4)
Major milestones in Chinese history and its impacts on the present Chinese society.
Main Chinese schools of philosophy and its reflection contemporary business relations.

Chinese economy and politics (allowance 0/4)
Chinese economic and political reform and the implication for the present state of Chinese economy.
b.The weaknesses and strengths of the Chinese economy nowadays, future development. Chinese role in the global future.

Chinese etiquette, the rules of formal business conduct. (allowance 0/4)
Meeting and Greeting, Names and Titles, Body Language, Corporate Culture, Dining, Dressing and Women in Chinese society.

Negotiation in China. (allowance 0/4)
Managing expectations, Negotiation Strategy, Assembling negotiation team, Distributive vs. Integrative Bargaining, Patience and Emotions in Chinese negotiation.

Getting to the Chinese market: Marketing and Export to China. (allowance 0/4)
New Chinese consumers, Marketing Mix, Segmentation, Distribution, Marketing in Services, B2B marketing, Francizing.

Practical aspects of Import from China. Management of supply chain. (allowance 0/4)
Limitations of procurement from China, Purchase contracts, Due diligence of supplier, Logistics and Payment terms.

Learning outcomes and competences:
After completing the course, student:
Will be able to analyse the opportunities and threats that China's economic rise entails for for foreigh companies
-Will be able to draw up a strategy for the entry of a foreign company into the Chinese market, including the relevant marketing plan
Will be able to prepare a business plan leading to the import of selected goods from China

Teaching methods and workload (hours of workload):
Type of teaching method
Daily attendance
Direct teaching
     Attendance of courses/seminars/tutorials
24 h
     Course reading and ongoing preparation
8 h
     Composing of presentation
12 h
     Preparation for final test
12 h
56 h
Assessment methods:
Requirement type
Daily attendance
Active lecture/seminar/workshop/tutorial participation
20 %
Presentation20 %
Final test60 %
100 %
Course completion:
Attendance and Class Participation

Regular attendance and most of all active class participation are necessary for successfully passing the class.

Project Assignment - Team Presentation

The overall evaluation will be a group presentation, wherein students should introduce by means of PPT slides a project of import or export of chosen products from/to China.
The presentation should answer mainly these questions:
1) The reasons for choosing the product (justified by a market research).
2) Shortlist of possible suppliers of the product.
3) Marketing plan of the product (including 4P`s mix) .
4) Simple financial analysis (sales prediction and expected revenue, costs, profits).
The presentation will take place on the last session of the course and students will be required to choose one presenter who will deliver the presentation on behalf of the rest of the group.

Final Test

Multiple choice test will be given to students too on the last session of the class.
Support for combined/distance forms of study:
Reading list:
HEBNAR, J. Obchod s Čínou bez rizika a se ziskem. Praha: Mladá fronta, 2016. 224 p. ISBN 978-80-204-4183-6.

Study plans:
-- item not defined --
Run in the period of:
Course tutor: Mgr. Lenka Stejskalová, MBA (supervisor)
Teaching language: English
Mladá Boleslav

Last modification made by Mgr. Luděk Švejdar on 10/16/2018.

Typ výstupu: