Course syllabus DM - Dealer Management (ŠAVŠ - WS 2017/2018)

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Course title: Dealer Management
Semester: WS 2017/2018
Course supervisor: doc. Ing. Pavel Štrach, Ph.D. et Ph.D.
Supervising department: Department of Marketing and Management (ŠAVŠ)
Prerequisites for registration: Bachelor state examination
Time allowance: full-time, 0/2 (hours of lectures per week / hours of seminars per week)
Type of study: usual, consulting
Form of teaching: seminar
Mode of completion and credits: Exam (3 credits)
Course objective:
The aim of the course is to provide understanding of the key principles, how the distribution network in the automotive business has been operating, with the emphasis on the relationship between manufacturers (importers) and their authorized dealers.
 
Course methods: Seminars - case studies, moderated discussion, interim interactive tasks.
 
Course content:
The content of the course has not been saved in this language version.
 
Learning outcomes and competences:
After completing the course, student:
 
-Will be able to suggest measures to manage relationships between manufacturers (national sales companies) and authorized dealers
-Will outline requirements for serving various customer segments
-Will suggest new areas for development of dealer services
-Will understand and be able to assess components of franchise agreements in the automotive industry

Teaching methods and workload (hours of workload):
Type of teaching methodDaily attendance
Direct teaching
     Attendance of courses/seminars/tutorials24 h
Self-study
     Course reading and ongoing preparation12 h
     Ongoing evaluation24 h
     Preparation for final test12 h
Total72 h
 
Assessment methods:
Requirement typeDaily attendance
Active lecture/seminar/workshop/tutorial participation16 %
Term paper16 %
Final test68 %
Total100 %
 
Course completion:
Full-time form of study - up to 100 points in total:
- up to 24 points - 12 x 2 points - active participation at seminars,
- up to 21 points - report/paper review,
- up to 21 points - overview of dealership network,
- up to 34 points - final written exam - case study, closed questions, open questions.

Part-time form of study - up to 100 points in total:
- up to 32 points - 4 x 8 points for active participation in the seminars and a short essay reflecting on a question (4 essays in total; min. 16 points to be admitted for the final exam);
- up to 68 points - final written exam - case study, closed questions, open questions.
 
Support for combined/distance forms of study:
Handouts and readings uploaded in the course container (document server), compulsory and recommended readings.
 
Reading list:
Study plans:
N-EM-MAR Marketing Management in the Global Environment, full-time form, initial academic year SS 2015/2016
N-EM-MAR Marketing Management in the Global Environment, full-time form, initial academic year WS 2016/2017
 
Run in the period of: SS 2019/2020, WS 2019/2020, SS 2018/2019, WS 2018/2019, SS 2017/2018, SS 2016/2017   (and older)
Course tutor: doc. Ing. Pavel Štrach, Ph.D. et Ph.D. (examiner, instructor, supervisor)
Teaching language: Czech
Room: Mladá Boleslav


Last modification made by Ing. Zuzana Hejhalová on 09/25/2017.

Type of output: