Course syllabus KKFP - Business Communication Competences (ŠAVŠ - Sklad předmětů)

     Czech          English          

Course title:
Business Communication Competences
Semester: -- item not defined --
Course supervisor:
Ioana Giurgiu, M.A.
Supervising department: Department of Languages and Intercultural Competences (ŠAVŠ)
Prerequisites for registration:
Time allowance:
full-time, 0/2 (hours of lectures per week / hours of seminars per week)
Type of study:
Form of teaching:
Mode of completion and credits: Classified fulfillment of requirements (2 credits)
Course objective:
The course aims at introducing and developing a functional basic set of soft skills required by the labor market and recruiters nowadays as well as equipping the students with more practical business abilities such as business writing, project management or cold calling.
As the course is highly communicative and very practically oriented, it should complement the specializations offered by the University by immersing the students in the practical and cultural, and at the same time businesslike environments by offering the student a hands-on opportunity to test the theoretical part in a safe environment through role-plays and similar mock activities.
Course methods:
The content of the course will be introduced and practiced during the lessons and additional self-study tasks will be assigned mainly as homework and clarified later in class. Immediate feedback will be provided in class to ensure understanding.

Key skills are enhanced by real life practice situations in class.
Assessment is done progressively and aims at evaluating the mastery of each of the taught key skills.
Course content:
Communication Skills (allowance 1/1)
The six key communication principles. Assertive Communication
Listening with attention and focus
Voice tone and body language

Presentation Skills (allowance 1/1)

Communicating with Clarity and Impact (allowance 1/1)
a.Focus on Behavior, not personality: Using Engaging Language
b.Controlling a conversation.
c.Importance of questions: Types of questions and how to filter them

4.Professional Business Writing (allowance 1/1)
b.Editing your writing

Negotiating for Results (allowance 1/1)
a.How to negotiate effectively with different personality styles.
b.Define principled negotiation and identify the four steps in the negotiation process.
c.Bargaining techniques and strategies of inventing options for mutual gain and move negotiations from bargaining to closing.

6.Business Etiquette (allowance 1/1)
a.Create and maintain an impression of credibility, power and efficiency during business meetings
b.Follow proper telephone etiquette and create a great first impression on callers with an upbeat energetic and cheerful tone.
Gain practical tips on handling the most important issues related to professional workplace attire.

Time Management (allowance 1/1)
Managing personal time: Identifying time bandits, procrastination, workplace organization
The ABC of Delegation
c.Learning to say NO

Personal branding (allowance 1/1)
Defining your persona
Creating your brand
Designing your personal brand story

Networking (allowance 1/1)
a.Basic networking principles
Making the best of networking events
Do's and don't's for effective networking

Customer Service (allowance 1/1)
Identifying the best strategies to offer customer service
b.Understanding and empathizing
c.How NOT to offer customer support/ service

Learning outcomes and competences:
After completing the course, student:
-Will be able to communicate clearly in a business environment with minimum to no misunderstanding
Will be ble to create and present a personal brand story to persuade employers of his/her abilities
Will demonstrate a high degree of flexibility in negotiation situations
Will organize and write business texts without inconsistencies or unclarities
Will summarize, describe and explain information without any text support

Teaching methods and workload (hours of workload):
Type of teaching method
Daily attendance
Direct teaching
     Attendance of courses/seminars/tutorials21 h
     Composing of individual (seminar) work21 h
     Preparation for final oral exam
3 h
     Writting of the thesis (BT, MT)
3 h
48 h
Assessment methods:
Requirement type
Daily attendance
Active lecture/seminar/workshop/tutorial participation5 %
Term paper
50 %
45 %
100 %
Course completion:
The requirements for a successful completion of the course are:

* active participation (meaning not simple attendance but actual involvement in class) - 5%
* progressive assessment (evaluated through mini tasks throughout the semester: communicating clearly, business writing, negotiation analysis, negotiation skills, personal branding- 10%) - 50%
* presentation (pecha kucha) - 45%
Support for combined/distance forms of study:
Free sources available on the document server in the AIS;
Free sources available in Moodle (
Reading list:
Language of instruction: English
PELTIER, B. The Psychology of Executive Coaching: Theory and Application. New York: Routledge, 2009. 480 p.
ALAI, D. -- MONTIER, R. -- KRAMER, D. Competency Models Develop Top Performance. Alexandria, Virginia: ASTD, 2006.
NEWTON, P. -- BRISTOLL, H. Developing Competencies. USA: FME, 2013. 29 p. ISBN 978-1-62620-993-0.
LEWICKI, R. -- HIAM, A. Mastering Business Negotiation: A working guide to making deals and resolving conflict. 3rd ed. San Francisco: Jossey-Bass, 2011. 320 p. ISBN 978-0-470-90251-6.
GALIN, A. The world of negotiation.: Theories, perceptions and practice. New Jersey: World Scientific Publishing, 2016. ISBN 978-981-4619-32-5.
MORIARTY, S E. -- DUNCAN, T. Creating & Delivering Winning Advertising & Marketing Presentations. 2nd ed. Lincolnwood: NTC Business Books, 1995. ISBN 0-8442-3529-6.
WESTERFIELD, J. Giving a Presentation. New York: Barnes & Noble Books, 2003. ISBN 076074016X.
SAPHIERE, D H. -- DEVRIES, B I. -- MIKK, B K. Communication highwire.: Leveraging the Power of Diverse Communication Styles. 1st ed. Intercultural Press, 2005. 286 p. ISBN 1-931930-15-5.
LOCKER, K O. Business and Administrative Communication. Richard D. Irwin, INC., 1995. 696 p. ISBN 0-256-14064-2.

Study plans:
-- item not defined --
Run in the period of:
Course tutor:
Ioana Giurgiu, M.A. (supervisor)
Teaching language:
Mladá Boleslav, Praha

Last modification made by Ioana Giurgiu, M.A. on 10/08/2019.

Type of output: