Course syllabus SMAF - Strategic Management with Asian Focus (ŠAVŠ - Sklad předmětů)

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Course title: Strategic Management with Asian Focus
Semester: -- item not defined --
Course supervisor: Mgr. Lenka Stejskalová, MBA
Supervising department: Department of Languages and Intercultural Competences (ŠAVŠ)
Prerequisites for registration: none
Time allowance: full-time, 0/2 (hours of lectures per week / hours of seminars per week)
Type of study: usual
Form of teaching: seminar
Mode of completion and credits: Classified fulfillment of requirements (2 credits)
Course objective:
The main objective of the course is to improve students understanding of fundamental concepts of strategic management relevant when the foreign companies enter the Asian markets or when the Asian companies enter the foreign markets.
Course methods: The teaching method of the course will rely mainly on the use of case studies. The case studies will be carefully chosen to illustrate the strategic dilemmas faced by the companies that entered various Asian markets (and vice versa).
Course content:
1.What is strategy? (allowance 0/8)
2.Analysis of Environment (allowance 0/8)
3.Analysis of industry (allowance 0/8)
Learning outcomes and competences:
-- item not defined --
Teaching methods and workload (hours of workload):
Type of teaching methodDaily attendance
Direct teaching
     Attendance of courses/seminars/tutorials24 h
     Course reading and ongoing preparation16 h
     Preparation for final test16 h
Total56 h
Assessment methods:
Requirement typeDaily attendance
Active lecture/seminar/workshop/tutorial participation20 %
Final test80 %
Total100 %
Course completion:
1. Examination: There will be a final examination (multiple choice test) on the last session of the course worth 80% of the total grade. Students will be required to answer the test questions employing insights and concepts that were presented during the sessions and discussed in the PPT slides.

2. In class activity: 20% of total evaluation will be attributed according to the activity of student in the class especially in what regards the discussion of distributed cases.
Support for combined/distance forms of study:
-- item not defined --
Reading list:
Language of instruction: English
GRANT, R M. Contemporary Strategy Analysis. 6th ed. USA: Blackwell Publishing, 2008. 482 p. ISBN 978-1-4051-6309-5.
PORTER, M E. Competitive strategy. Techniques for Analyzing Industries and Competitors.: With a New Introduction. 1st ed. New York: The Free Press, 1998. ISBN 978-0-684-84148-9.
SIEGEMUND, C. Blue Ocean Strategy for small and mid-sized companies in Germany. Hamburg: Diplomica, 2008. ISBN 978-3-8366-6477-6.

Study plans:
-- item not defined --
Run in the period of: SS 2019/2020, WS 2018/2019, SS 2017/2018, WS 2016/2017   (and older)
Course tutor: Mgr. Lenka Stejskalová, MBA (supervisor)
Teaching language: English
Room: Mladá Boleslav

Last modification made by Mgr. Luděk Švejdar on 10/16/2018.

Type of output: