Course syllabus AAU-4 - English for Academic Purposes - Module 4 (ŠAVŠ - SS 2016/2017)

     Czech          English          

Course title: English for Academic Purposes - Module 4
Semester: SS 2016/2017
Course supervisor: Ioana Giurgiu, M.A.
Supervising department: Department of Languages and Intercultural Competences (ŠAVŠ)
Prerequisites for registration: English for Academic Purposes - Module 2 or English for Academic Purposes - Module 3
Time allowance: full-time, 0/4 (hours of lectures per week / hours of seminars per week)
Type of study: usual
Form of teaching: seminar
Mode of completion and credits: Classified fulfillment of requirements (4 credits)
Course objective:
The aim of the course is to further develop the skills that students need for their academic study programmes in English. Not only will students be equipped with the specialist business and economics language they require but also key academic skills such as researching and organizing information, formulating ideas, planning information, preparing and delivering a coherent and well-researched presentation on a topic of interest.
This module will focus more on academic and transferable skills such as persuasion and argumentation, defining, transitioning, exemplifying, classifying, paraphrasing.
Course methods: The content of the course will be introduced and practiced during the lessons and additional self-study tasks will be assigned mainly as homework an clarified later in class.

The key skills and language are enhanced by real life practice situations in class. Writing skills are practiced mainly through home assignments.
Course content:
1.Funding Company Activities (allowance 12/6)
a.Sources of Finance
b.Business Philosophies
c.Academic Skills: the language of discussion - discussion vocabulary, organization, counter-arguments, providing evidence
d.An Introduction to Soft Skills: Professionalism

2.External Influences (allowance 10/10)
a.PEST Analysis: introduction to concepts
-recognizing the speaker's point of view
b.Influences on Businesses
Environmental Factors
Corporate Social Responsibility
c.Academic Writing: punctuation
capitals, apostrophes, semi-colons, colons, commas, quotation marks
d.Academic skills: recognizing similarities and differences, using comparison and contrast language, identifying general and technical meanings
e.Grammar point: Verbs
passive and active structure
the use of adverbs
f.An Introduction to Soft Skills:Conscientiousness

3.Strategy and Change (allowance 10/4)
a.Company Performance
Management of Change
Applying strategy at all levels
b.Strategy and Change-Technology
Technology and its implications
c.Academic skills: linking ideas in a context, quoting and paraphrasing, using time phrases and verb tenses, using modifiers in the language of caution, the language of numbers
d.An Introduction to Soft Skills: Verbal Communication, Adaptability and Flexibility

4.Revision and Assessment (allowance 2/2)
a.Oral exam
b.Written exam

Learning outcomes and competences:
After completing the course, student will be able to:
-will demonstrate ability to use specific vocabulary and grammar appropriately
-will design, recommend and justify a sales campaign for a given product/service
-will formulate, write and critically argue opinions
-will plan, compile, analyze and defend research

Teaching methods and workload (hours of workload):
Type of teaching methodDaily attendance
Direct teaching
     Attendance of lectures48 h
     Consultations with teacher (part-time form of study)5 h
     Course reading and ongoing preparation10 h
     Ongoing evaluation4 h
     Composing of individual (seminar) work4 h
     Composing of presentation6 h
     Preparation for final test10 h
     Preparation for final oral exam4 h
academic focus5 h
Total96 h
Assessment methods:
Requirement typeDaily attendance
Active lecture/seminar/workshop/tutorial participation5 %
Term paper30 %
Mid-term test(s)20 %
Final test20 %
Final oral exam25 %
Total100 %
Course completion:
To complete the module successfully it is necessary to:
- actively participate in at least 60% of lessons (meaning actual participation not simple attendance) (5%).
- submit a sales campaign as course-work (15%).
- plan and organize a sales visit and a sales pitch (15%).
- write a final test on grammar and vocab. (20%)
- write a final test assessing academic skills (essay) (20%)
- plan, organize, design and deliver a presentation on a topic of interest (25%) - this aims at assessing both academic and transferable skills such as researching, synthesizing, compiling, arranging and selecting information, engaging and maintaining the attention of an audience, active listening, interacting and defending research.
Support for combined/distance forms of study:
Materials will be made available soon in Moodle and on-line in AIS. For more information please contact your class teacher or the course supervisor.
Reading list:
GILLETT, A. Using English for Academic Purposes.  [online]. 2015. URL:
Language of instruction: Czech
MURPHY, R. English Grammar in Use..
MURPHY, R. -- HASHEMI, L. English Grammar in Use Supplementary Exercises.: With answers. Cambridge: Cambridge University Press, 1995. 126 p. ISBN 0-521-44954-5.
MURPHY, R. Essential Grammar in Use.: Suplementary Exercises with answers. Cambridge: Cambridge University Press, 1998. 106 p. ISBN 0-521-46997-X.
MURPHY, R. -- NAYLOR, H. Essential Grammar in Use.: Supplementary Exercises. Cambridge: Cambridge University Press, 1996. 106 p. ISBN 0-521-46997-X.
MURPHY, R. Essential grammar in use with answers and CD ROM-3re edition. Cambridge: Cambridge University Press, 2009. 319 p. ISBN 978-0-521-67543-7.
KASER, K. Advertising and Sales Promotion. Andover: Cengage Learning, 2012. 480 p. ISBN 978-1-28-541461-4.
GUTJAHR, L. -- HOVORKOVÁ, M. -- MAHONEY, S. English for sales and Purchasing.: B1 - B2 + CD. 1. vyd. Plzeň: FRAUS, 2009. ISBN 978-80-7238-636-9.
LEVINSON, J C. -- LUBLIN, J. -- FRISHMAN, R. Guerrilla Publicity.: Hundreds of sure-fire tactics to get maximum sales for minimum dollars. Avon: Adams Media Corporation, 2002. ISBN 1-58062-682-3.
JOBBER, D. -- LANCASTER, G. Selling and Sales Management. Harlow: Pearson Education Limited, 2015. ISBN 978-1-292-07800-7.

Study plans:
B-EM-FME Business Administration and Financial Management, full-time form, initial academic year WS 2015/2016
B-EM-EOE Business Administration and Sales, full-time form, initial academic year WS 2015/2016
B-EM-FAM Business Administration and Financial Management, full-time form, initial academic year WS 2015/2016
B-EM-BAS Business Administration and Sales, full-time form, initial academic year WS 2015/2016
B-EM-BAL Business Administration and Operations, Logistics and Quality Management, full-time form, initial academic year WS 2015/2016
Run in the period of: SS 2017/2018, WS 2017/2018, SS 2015/2016, WS 2015/2016, SS 2014/2015   (and older)
Course tutor: Ioana Giurgiu, M.A. (examiner, instructor, supervisor)
Teaching language: Czech
Room: -- item not defined --

Last modification made by Ing. Zuzana Hejhalová on 09/14/2017.

Type of output: