Course syllabus DBC - Doing Business in China (ŠAVŠ - Sklad předmětů)
Doing Business in China
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Prerequisites for registration:
|full-time, 0/2 (hours of lectures per week / hours of seminars per week)|
|Type of study:||usual|
Form of teaching:
|Mode of completion and credits:||Classified fulfillment of requirements (2 credits)|
This course has the objective to provide to its participants a thorough understanding on peculiarities of doing business in China. The main focus of the course will be to equip students with practical skills needed in mastering doing business in the middle kingdom while providing an integrated business perspective on the Chinese historical, philosophical and economical development.
|Course methods:||The course will comprise of theoretical sessions, case studies and exercises. The theoretical sessions will provide concepts and insights that are important in developing general understanding on the background of subject matter of the classes. Main focus of the course, however, will be put on the practical aspects of doing business in China. These practical aspects of doing business in China will be mainly taught by the employment of cases studies and in-class exercises.|
|Learning outcomes and competences:|
|Teaching methods and workload (hours of workload):|
Attendance and Class Participation
Regular attendance and most of all active class participation are necessary for successfully passing the class.
Project Assignment - Team Presentation
The overall evaluation will be a group presentation, wherein students should introduce by means of PPT slides a project of import or export of chosen products from/to China.
The presentation should answer mainly these questions:
1) The reasons for choosing the product (justified by a market research).
2) Shortlist of possible suppliers of the product.
3) Marketing plan of the product (including 4P`s mix) .
4) Simple financial analysis (sales prediction and expected revenue, costs, profits).
The presentation will take place on the last session of the course and students will be required to choose one presenter who will deliver the presentation on behalf of the rest of the group.
Multiple choice test will be given to students too on the last session of the class.
Support for combined/distance forms of study:
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Run in the period of:
|WS 2020/2021, WS 2019/2020, SS 2018/2019, WS 2017/2018 (and older)|
Mgr. Lenka Stejskalová, MBA (supervisor)
Last modification made by Mgr. Luděk Švejdar on 10/16/2018.